I’m just going to come right out with this…it’s a huge pet peeve of mine. Have you ever been advised to “charge what you’re worth”? Friends, let’s stop buying into this phrase and what it implies. Your worth is who you are, and it’s unlimited!
There is no price tag on your worth! Your worth is not part of the equation when charging for what you do. It’s essential that your clients are prioritizing their own transformation. The client’s perceived value of that transformation should be in direct correlation to the impact of your work.
You are a conduit of investment for your clients. Read that last line again! Your pricing and offerings are less about you and more about your clients.
In this week’s episode of Profit for Joy TV, I’m talking about this pet peeve of mine and shedding some light on why a mindset shift on this is so significant.
- If you should publish your prices
- What might be holding you back
- Why communicating value is essential
Action Step: Tell us your biggest take away from this video? Have you ever been advised to “charge what you’re worth”? Do you feel any differently about this advice now?
Resource: Tapping Into Wealth by Margaret Lynch https://www.amazon.com/Margaret-Lynch-Tapping-Into-Wealth/dp/B00N4EVAT4/ref=sr_1_2?dchild=1&keywords=tapping+into+wealth&qid=1588346003&sr=8-2
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