Are you scared to open your bank account?

I have been told countless times of the crazy amount of fear that comes up when having to face the daunting task of opening up the bank account to see what’s in there (or isn’t in there).  It is something that we all dread when we don’t have a cash flow system in place. You are SO not alone. It’s something that most entrepreneurs fear and don’t talk about so I want you to know that many entrepreneurs are taking deep breaths before logging into their bank and wondering what decisions can be made for that day based on the number inside.

Here’s the truth of the matter:  our bank balance is not going to grow or tell us the whole picture magically.  The only reason we’re spending all this time peeking is that we don’t have a better way of knowing what the financial health is of our business and it is the one thing that we can quickly check!

It can be a scary thing to look at, but it doesn’t have to be this way if you know exactly where your money is going and what your expenses are.

With a clear and personalized revenue goal, paired alongside a cash flow dashboard, you no longer actually even look at your bank account! My clients haven’t looked at their bank account balance for weeks at a time, and only look at it when they are checking over their cash flow dashboard.  

How is this possible?  It is because they are focused on clear revenue targets, and are allocating the money that comes in into 4 simple piles:  Profit (paying their business first), Paycheck Stash (yep – they pay themselves!) Taxes (no back taxes baby!) and Business Investments.

This is entirely possible for you, too.

The number one result of implementing Profit For Keeps is that my clients no longer even look at their bank balance because it’s always growing.  They are able to now focus on three things. Their revenue goal, allocating their money into 4 main buckets via Profit First, and keeping track of where their money is going via a cash flow dashboard.

Let’s take my client Joey for example:

“The last thing you want as a small business owner is surprises. What I realized is half of the surprises that come from a cash flow management perspective, they’re not really surprises. They’re a result of you not planning. If you plan properly, then the surprises are pretty much managed. You have everything laid out.  

I’ve gotten the system now to the point where I don’t have any surprises. That to me is huge because I just want the business to be running and to be able to focus on growing it, and not having to deal with surprises. It’s shit I didn’t plan for that now blew up in my face, and I call it a problem, but really, it’s on me because that’s what no one wants to do.

No one wants to look in the mirror and say, “What did I do to cause the problem?” I think the biggest thing for me was being able to recognize in myself, and saying, “Hey, what am I doing to cause this problem?” I said, “Well, I’m not planning. I don’t have a system.”

Once I put the system in place, low and behold, the problem went away.  My stress levels have gone down by 1,000. I’m serious. It’s amazing.”

If you continue not to take a moment and genuinely get clear on where your money is going and how much money do you need to make, you’re going to continue to feel this anxiety. It’s kind of like procrastination. You can procrastinate up to a certain point, but then eventually, you still have to deal with whatever it is you’re procrastinating on.

I’m here to encourage you to take a deep breath and take that next step. I know that it can be a really daunting thing, and I’m so inspired by those who come ready to look at the numbers. It takes so much courage and bravery to step forward and decide that today is the day.

Today is the day you’re going to look at your numbers.

I’m going to give you three simple steps to start the process.

Step One

The very first step is to use my Profitability Calculator. If you haven’t downloaded it yet, go here to download the calculator. Go now and schedule in 30 minutes in the next 24 hours to make this happen.  Seriously. You’re going to give yourself the gift of taking the very first step which is awareness.

Awareness gives you the ability to see if there is justification for feeling like you always are making money and not keeping any of it.  You want to know how much money you need to be making so that you can look your overall strategy to see where you’re falling short.

Step Two

The second thing that you want to do is get clear on what you’re actually spending your money on and where you can possibly cut some things out that you’re not using. There’s no greater detriment to your finances than paying for stuff you’re not even using. It’s so important to cut those so that you can genuinely focus your resources on what matters.

Step Three

The third thing is to taking the leap and investing in a full cash flow management system that incorporates both your personal and business finances. Trust me, this process can be a natural and routine part of your day. It can replace the habit of peeking into that dreaded bank balance.  Because now you are going to want to take a look…


By moving forward and giving yourself the beautiful gift of awareness, you now have a clear and stated revenue goal that makes sense to you. You want to be hitting and exceeding that goal month after month. When you hit and exceed that goal, you can rest assured that you no longer have to check your bank account because you know you’re making more than enough money for the expenses that you’ve laid out for both personal and business.

This will give you such a sense of relief. Just like Joey said, his anxiety levels went down by 1000 by implementing the Profit For Keeps system. This can be you too.

If you’re looking to take control and no longer have to be scared when you look at your bank account, set up a call with me to see if Profit For Keeps is right for you.

I want so much for you to be able to sleep soundly at night, be able to make enough money to fulfill your dreams, and do all of this without constant anxiety. I’ve totally got your back. I believe in you, and I know you can do this.

Click here to set up a call with me.

I look forward to connecting with you!

Amber x


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