Finally have your bank account reflect your success with…

with Amber Dugger

The Gold Standard Cash Flow Solution for
Online, Service-based Entrepreneurs Who Don’t Just
Want to Make Money… but want to KEEP IT!

Take a deep breath… this is your safe place
to learn about money (without any judgement)


There’s no one I could recommend more highly than Amber Dugger for online business owners who want to drive profitability in their business and lifestyle!


“My business is now on a very steady incline because of Amber. If you need help understanding the money stuff in your business, work with Amber!”


“This program took me from completely frazzled and debt ridden, to debt free and in control of money knowing the right path for my success.”


“This is the absolute, MUST-DO program for any entrepreneur who takes themselves and their money seriously!”


“The work that we have done has given me so much freedom and confidence in my finances. Everybody needs Amber!”


Already know you want in?

If you’ve ever looked at your numbers, thinking…

“My business is making money,
but where did it all go?!”

… then Profit for Keeps is for you.

Here’s why:

You’ve had success in your business for a while now. You’ve crossed the 6-figure mark. You know how to bring money in. And your vision for the future (the scaling of your business, the impact, the money) is GRAND.

In the eyes of your friends and family you’re a success.


….you have this dirty little secret:

Your ability to make money is in constant competition with your ability to spend it.

Where did your money go?

It seems to disappear into a bottomless pit of (unexpected) expenses!

Despite your best efforts, at the end of the day you’re still wondering…

“Why do I still freak out when the bills come in?”


“WHAT?! I need to pay myself a salary??”


“How will I pay these bills, let alone pay off my debt?”


“Huh…? I was sure there was money in that account?”


“Where did the money go, I thought I did great this month!”


“Can I afford this?! / Oh no, did I overspend again?”


It’s time you experience the relief, and stand a little taller with an undeniable sense of “I’VE GOT THIS”

(instead of pretending you didn’t see that invoice, hoping to buy yourself a few extra days to CPR your cash flow).

Yes, Profit for Keeps offers online service providers worldwide the cash flow solution they’ve been lacking.

And it allows you to spend money (guilt-free), while seeing wealth accumulate! Now, that’s true ABUNDANCE.

The million dollar questions?

Will you stick with a broken system (telling yourself you’re not good with money) and…

…Hope a bookkeeper/accountant/software will magically untangle your financial woes and sort you out?

…Unknowingly letting money slip through the cracks, making you feel like no matter how hard you work, you’re still on square one financially(!)?

…Gambling that your next big launch is going to take the edge off (or even pay off) your debt(!)?

Or are you ready to take a deep breath,
put your brave-face on, say “enough is enough”, try my PROVEN SOLUTION, a
nd finally take full control of your business and personal finances?


Truly empower yourself with…


The Gold Standard Cash Flow Solution for
Online, Service-based Entrepreneurs Who Don’t Just
Want to Make Money… but Want to KEEP IT!

De'Nicea Hilton

“Zero balances on credit cards, and paying into my retirement!”

“I had already read Profit First beforehand, and started implementing it. I got extremely frustrated, racked up a bunch of fees because transfers weren’t there, I miscalculated things, and so I was like “I don’t like it”. I was getting frustrated with YNAB as well, despite watching and registering for webinars, like the same one three or four times, just to try to understand one concept. Amber changed all of that…

Now, I can actually see all of my financial goals happening. Yes, I am going to leave the country, finally. I can add in my retirement stuff. Having zero balances on the credit cards. And I can see all of that happening without me feeling sad, or me feeling like I’m missing out on things in the present!”

De’Nicea Hilton
Michelle Knox

“I knew I had to change, or else I was never going to feel financially free”

I have been in this constant feast or famine, and robbing Peter to pay Paul for as long as I’ve been in business. I was done!

The cycle that entrepreneurs get into is “I’ll get that now, and I’ll just make the money later, so I’ll buy this course now, and I’ll pay for this trip, and then I’ll just figure out how to make the money later.” The result…

I was constantly on this hamster wheel. Profit for Keeps, taught me how to get off the hamster wheel.

Now I no longer feel this overwhelming pressure on my chest. I’m feeling the relief that comes with financial freedom. I’m going to have this paycheck stash, I’m finally building a three to six month buffer!

Michelle Knox
Nettie Owens

“Now I take a paycheck and am able to support my family!”

“I’ve been in business for 14 plus years, and until 2016, I wasn’t really taking any sort of paycheck. Now, I actually can take a paycheck and I’m using it to contribute to my family!

Every cent that comes in, I immediately allocate. Paying the bills I have. Before the money disappears!

I now know exactly how much to take because of the calculations that Amber had us do. I know exactly how much money I need to make in order to pay my personal expenses, in order to pay my business expenses. That’s really empowering!”

Nettie Owens

The Baby-Steps in Profit for Keeps will Enable You to Experience the Following Financial Miracles in 60 days or less…

✔️ Take control of EVERY SINGLE CENT

✔️ Eliminate guilt around spending

✔️ Know how much money you need to make

✔️ Make sound investments

✔️ Pay bills with gratitude

✔️ Put a definite stop to surprise bills!

✔️ Create a fail-proof “Get Out of Debt” plan

✔️ Save in advance for all your expenses

✔️ Hire people (without regretting it)

✔️ Pay substantial amounts into retirement

✔️ Consistently pay yourself a salary

✔️ Have your numbers at your fingertips

✔️ Watch wealth accumulate day-by-day

✔️ End your money worries for good!

✔️ Save money for taxes

According to a U.S. Bank study, a whopping 82% of businesses fail because of CASH FLOW PROBLEMS.

Source: Jessie Hagen of U.S. Bank, cited on

I’m Amber Dugger and I’ve made it my mission to cut that 82% down and set the online world financially free!

Before I tell you all about myself…

… here’s what you need to know (and you probably already do):

The online world is bursting with offers to increase your income (from “Money Manifesting Bootcamps” to “10x Your Income Within 30 Days” kinda business coaches). But…

There are ZERO comprehensive offers (up till now) that teach you what to do with the money once it comes in. And that’s the REASON your cash flow (both personal and business) is full of poverty-inducing leaks.

“But I have a bookkeeping system,
isn’t that enough?”

Glad you asked…

As business owners, we’re taught that as long as we’re tracking our money, we’re golden. But that’s not true!

Unless you know exactly how much money you have and what it’s doing in your business, you can’t make informed spending/saving/hiring decisions! (RESULT: “Hoping for the Best” and overspending!).

This program is NOT about replacing your bookkeeper or accountant, they have specific roles to play in your business, Profit For Keeps is about YOU understanding, improving and taking control of your financial future – without all of the finance jargon.


Helps you track + sort what’s ALREADY happened.

Reports help you see trends. 

Help you accurately communicate financial data to your accountant.


Supports you with tax strategies. 

Helps minimize taxes you pay. 

Files your taxes each year and helps with estimated quarterly payments.


Keep a clear picture of what cash you have and what the money is doing in your business.

Helping you make informed spending/hiring decisions.

Giving intention and purpose to the money you have now, and in the future.

No matter if you’re already hitting that $10k a month mark, 10 MIL a year company or a relatively new business owner with ambition…

If you want to see your financial situation change, YOU need to MASTER YOUR CASH FLOW.

If you don’t?

You’re kept from doing the work you’re meant to do in the world. Because you’re consumed with money worries, and working WAY too hard without seeing wealth accumulate.

That’s so heartbreaking it makes me cry (no joke, I shed tears over client stories all the time – then I transform them!). And because of that…

I felt compelled to share everything I learned from helping thousands of entrepreneurs take full control of their personal and business finances, and created PROFIT FOR KEEPS – so you can do your true ZONE-OF-GENIUS work, without worrying about the bills.

What’s so special about this?

It’s the only COMPLETE cash flow mastery system, specifically created for business owners who are working in the trenches, giving the best of themselves, and still wondering, “Where did the money go?”.


Profit For Keeps Gives You the Simple but Solid Financial Foundation You Crave (and wish you’d discovered years ago!)

…including practical systems you can start implementing today!

Besides the PROVEN curriculum, Profit for Keeps will give you DIRECT ACCESS to me. And that’s going to do wonders for your bank account!

Yep, you owe it to yourself to have me in your back pocket, because I happen to be a…


I teach other CFO’s to do a better job.


I’m a Mastery Level Profit First Professional.


Let’s fix, “Huh, where did the money go?” for GOOD!


I have a vast track-record saving entrepreneurs from financial ruin.


I’m here to support you, and Profit For Keeps offers a safe space.

SECRET AGENT (not really)

I’ve managed multi-million dollar contracts for the U.S. Government and contracting agencies.

I’m also a pretty epic knitter, which I think totally ads to my street cred. RIGHT?

So you have the creative bandwidth and cash to create the life you truly want!

Sanity. Peace. Security.

Let’s put a stop to dwindling savings, panic-fueled launches
for some quick cash, feeling like you’re STUCK working too much,
and instead enjoy…

Profit for keeps incorporates Profit First Elements with Wealth Consciousness Practices and practical tools (like YNAB)

Profit First professional
Profit First Certified Master




Profit for Keeps phase #1 is all about getting clear on your current financial situation. No more guesswork! No more being surprised or wondering, “Where did the money go?!” Next? Calculating your unique REVENUE GOAL – so you know EXACTLY how much you need to make in your business to cover your lifestyle, business expenses, taxes and STILL be profitable (the magic number that will give you the life you truly want!)!

NOTE: you don’t need to share your numbers with strangers. Your work will be private and for your eyes only.

“I told Amber I would rather bury a dead chicken in the frozen winter ground than talk about money. I sent her pictures to prove it. I don’t feel that way anymore. :D” – Erica Olsen



I’ll show you the game-changing system (YNAB) that puts an end to random withdrawals and unintentional overspending. Consistent paychecks, and guilt-free spending, here we come! This is how you run a full-fledged business!! On top of that…

We’re implementing the Profit First system. I’ll give you my simple formula for calculating your percentages. And unlike the traditional Profit First system (created with brick and mortar in mind), I’ll show you how to make this work for your online business. HINT: we’ll keep your bank accounts to a minimum. The result?

No more money slipping through the cracks!

“I just figured I couldn’t budget because it’s just so hard, and stuff changes throughout the month. Thanks to Profit for Keeps, I actually feel like I can budget!” – Karyn Claflin



Besides giving you the ultimate cash flow solution that gives you complete financial control at your fingertips… this phase is all about what happens when you implement:

crushing debt for good! Putting a stop to dwindling finances. And GROWING YOUR CASH. Now that you’ll see wealth accumulating (instead of it leaking away) you’ll be fully supported in allowing yourself to dream BIG again. Walk away with a clear financial plan to make your BUCKET LIST, HAPPEN!

Also, prepare to get inspired with life-changing wealth habits, book recommendations, podcasts and other resources!

“I’ve never had this much money in my entire life. A year ago, we were barely making it financially. Now, we’re talking renos, vacations, investments. We’re RICH!” – Merel Kriegsman



Once you have your cash flow solution in place… this phase is all about supporting you to continuously implement and helping you navigate the questions and problems that arise.

I don’t want this to be just another program you sign up for but never actually realise the benefits from so as part of Profit For Keeps there are 3 months dedicated to support and accountability. This allows space and time for you to change ingrained habits, create new ones, and truly #nailit!

I want you to finish this program with clarity, control and a system that works both now and long into the future!


The Profit For Keeps program runs for 5 months.

The first 2 months are content heavy and require at least 2 hours per week to learn, implement and participate.

The final 3 months require less learning, and only refinement of implementation and participation and support where you need it.

(after 8 weeks: 5 minutes a day)

Weekly hours saved worrying about money: 72 (rough estimate)

Can’t make the time to implement?
Please, don’t join us!

Entrepreneurs just like you are now experiencing money
as a beautiful tool to create the life they truly desire!

Erna Wilson

“Thanks to Amber and Profit for Keeps, I’m able to put 20% off of every check into its own retirement account!”

This is so exciting to me because when I left my normal 9:00 to 5:00, everyone was like​,​ ​”​Well, what are you going to do about retirement?​”​ And I thought ​”Oh, my God, I’m going to die ​a​ homeless lady​,” but now I don’t feel that way anymore.

She really encouraged me to spend my profit disbursements on stuff that I would love and enjoy because I was in this hoarder mode. She said spend it​ and I had permission, s​o I went to the spa​;​ I bought Hamilton tickets​;​ I’m like​,​ ​”​Holy cow, this is the life​!”​ So now I am fucking killing it, and I’m really happy about it!”

Erna Wilson

Erica Olson

“No more frivolous spending my way into debt: I finally feel like I’m a proper adult and successful business woman!”

I’d spent much of my adult life going from one financial crisis to another. Both my ex-husband and my current partner are spenders, and I felt dragged along and out of control. I’d bemoaned my financial illiteracy to friends over the years, but didn’t know where to start, how to figure it out, or when to make the time to learn how to do it all. “Get a budget” had literally been on my to-do list for six months prior to this.

Enter Profit for Keeps…

I finally feel like I’ve got my sh** together, and like I’m a proper adult and successful business woman. I was able to set aside nearly $1500 for the first half of my yoga certification in less than three months, as well as a good chunk of change for the upcoming mud season. I was also able to go on vacation and not frivolously spend my way into debt.

Erica Olson

Jessica Wayman

“My relationship with money has improved dramatically!”

I now know how to prepare for what is coming and what to expect from the money I have currently. I know where it goes and why – and that’s very reassuring.

One of my biggest takeaways from Profit for Keeps? I was overthinking the whole process! When I followed Amber’s instructions – my anxiety around money went down because it was then I realized I wasn’t in a bad situation with my money.

I was hoping to get more clarity around my finances personally and professionally. I wanted to ensure I was setting up a solid future for my family and myself – all while making sure I paid the bills with ease. I absolutely got that and more!

Jessica Wayman

Anne Sophie Vincent

“I no longer think I’m crap with money: no more robbing Peter to pay Paul. And a separate business and personal budget!”

Working with Amber, it took away a lot of the stress! For the first time I had a separate budget for business and personal, and I realized that I kept paying from my personal budget just ignoring, you know, robbing Peter to pay Paul. It just didn’t work.

And now I’m totally confident I’m going to make it. I’m totally confident that I will have enough. I’ve switched from scarcity mode to abundance. I trust, and I’m surrendering, and I’m going with the flow, and gosh, it’s so much easier than swimming upstream. So for me, the big breakthrough is I no longer think I’m crap with money. I no longer have shame.

Anne-Sophie Vincent


MONTH 1: The Foundations

Profit For Keeps Basics
Profit First Principles
Personal Budget Setup
Using YNAB

MONTH 2: Changing Habits & Implementation

Routines & Habits
Revenue Goals & Pricing
Business Budget Setup & Tracking
Debt & Net Worth

MONTH 3-5: Support

Tracking, Optimization & Growth

On top of direct access to an industry leading CFO to help you set yourself up for thriving in abundance…


Lifelong access to all recorded videos, modules and training materials (Can’t make a live call? No worries!)

VALUE: $4997

Access to an exclusive training for online service providers by author of Profit First, Mike Michalowicz

VALUE: $999

Enter a high-quality, private community of smart entrepreneurs who are sharing your goals of paying off debt and accumulating wealth

VALUE: $499

From setting you up with YNAB (a highly adjustable budgeting solution) to discovering your revenue goal, and giving every cent a job to do!

VALUE: $997

Save HOURS (if not more) trying to figure things out on your own. Instead, show up live during these sessions, and remove your roadblock within minutes.

VALUE: $697

Everything you need (guides, calculators, reference sheets, YNAB shortcut videos) at your fingertips.

VALUE: $346

Watch your debt go down, and your profit go up (and stay up) day-by-day with these printable tracking sheets.

VALUE: $197

Peace of mind because no more money is slipping through the cracks!


A money solution you can use for life (in your business and personal finances) – from start-up to making millions!


What students are saying…

“It’s super helpful! I love the templates and step-by-step tactical aspects.”

“This course is DO-ABLE! It’s a fantastic and fun tool to get clear on revenue, income, pay yourself, and cover expenses in a really easy way. I love it!

“The content is top-notch, well presented, and organised.”

This may seem unorthodox, but Profit for Keeps has a “No Money Back Guarantee”. This solution has been PROVEN to work. The only time it fails? If you fail to implement. And the program offers the full support to do exactly that (even if you can’t figure it out right away). However, in almost all cases…

Profit For Keeps Pays For Itself
(trust me, I did the math)

But… before I make your head spin with even more success stories (5-figure debt paid off within months, incomes tripled because of CLARITY) I want you to do this:


If I hold your hand throughout the process, are you WILLING to look at your finances, and implement the tools I hand you? Are you going to continue to show up, even if you feel like running off and marrying an 87-year-old millionaire? If that’s a “Yes, Amber, I’m ready to show up for my most abundant life!!”, you’re officially allowed to click through to the check-out page!

Finally see your profits accumulate in your bank account
(you fully deserve to step off the financial hamster wheel)

I know money is a touchy subject, so the fact you’re still on this page? It tells me you really want things to change. And I couldn’t be more excited for you, because when you do…

…you pave the way for a life filled with love, success and ABUNDANCE (the tangible kind, that you can take out of your bank account with a little plastic card).


You’ll no longer see your money disappear into a bottomless pit of (unexpected) expenses.

You’ll never ask yourself, “Can I afford this hire?!” ever again.

Instead of just surviving, you’ll pay off your debt and get the support you need to make that 3-6 month financial buffer not just a “someday” but a “THIS JUST HAPPENED!”

Countless entrepreneurs have already taken the leap and are implementing this GOLD STANDARD financial solution for online service providers. Financial peace of mind, is waiting for you at the other side of the button.

You can decide to wait until you hit an ever more urgent money crisis (maxed out credit, having to go back to a 9-5)…

… or you can take charge RIGHT NOW by clicking on the button below and claim the life beyond playing small because of money concerns and insecurity.

Here’s to expanding together in abundance, love and kindness.

amber dugger profit first professional united states 300

Your Questions, Answered

This may be unorthodox, but Profit for Keeps has a “No Money Back Guarantee”. I stand behind this program 100% and it’s been proven to work. It’s only for people who make the investment with the intentions of implementing it immediately. If you don’t have the time to implement, I encourage you to not purchase.

Yes, $6.99 on the YNAB budgeting software (the monthly fee after the 2 month trial ends). Or the YNAB annual fee of $83.99 if you decide this is the system for you. On average, new YNAB users save $600 by month two and more than $6,000 the first year! Pretty solid return on investment if you ask me.

No. All the content and calls are recorded – so you can watch at any time. Can’t make the live office hours calls? No probs! Submit your question ahead of time. We’ll make sure it is covered. You get lifetime access to all recordings.

Even without debt, you can still be living close to the edge. Profit for Keeps will get you not just meeting your financial obligations, but saving up for a secure, 3-6 month financial buffer. So in short, YES! This program is still for you!

Most of my clients see significant cash accumulation and debt pay-down within the first 3 months. If you count gaining more around your money as a result… then I can honestly say days!

Profit First is a complete game-changer for brick and mortar (traditional) businesses. However, online business are different: less overhead, higher revenue from one employee (you). And most likely you’ll have trouble doing the Profit First assessment because you don’t have bookkeeping software with years of history. You do? Chances are big you don’t fit into the target allocation percentages as defined in the book.

Profit for Keeps shows you how to reverse engineer Profit First – so you have a revenue goal that means something to you. In addition, Profit for Keeps gives you a solution that helps you stick to the paychecks you give yourself. That way sabotaging your business success is a thing of the past!

Profit for Keeps supports you in reaching big goals. Like making a downpayment on a house. Taking a trip around the world. Living and working from Bali (or whatever is on your bucket list).

Imagine your car running with a leak in the gas tank. As you drive your car, the leak gets worse. Technically, you can still drive your car around. The longer you drive around with the leak, the more gas you lose. Imagine taking your car in today.

The cost to you? A repair bill. The savings? NO MORE MONEY LEAKS, uh… gas leaks I mean 😉

Every single person who shows up on the calls, has successfully implemented YNAB (no exceptions). If tech scares you, Profit for Keeps offers you the full support and loving hand holding you need to MAKE THIS WORK.


with Amber Dugger

Payment Plan Available.