Building Your Business for Joy (and My Own Big Why!)

If you are interested in Human Design, Meyers-Briggs, or Kolbe, you might be familiar with the idea of human individuation.  Individuation is the process by which a person becomes distinct. It is the process or outcome that distinguishes you from everyone else.  It involves your strengths, your weaknesses, your natural way of operating in the world, and your purpose.

Individuation isn’t about separation or hierarchy.  It doesn’t make you more or less than anyone else. That’s impossible.  It’s an acknowledgment of the fact that we are each a unique and beautiful once-in-a-lifetime event.

What we don’t see often enough in the online business space is the individuation of business.  Homogenized business coaching programs tell us exactly how to serve, exactly what to charge, exactly how to market.  This blanket solution to online service-based business is one of the main reasons such a huge percentage of new businesses fail. 

Your business is not the same as any other business!  Even if, on paper, your offer looks identical to that of another business, your business is unique.  Your contribution, your goals, your delivery, and your impact are all distinct.  

Don’t be afraid to build or pivot your business to serve your unique vision! This is what the world needs.

In this week’s episode of Profit for Joy® TV, I’m giving an overview of why we teach business cashflow management differently and a bit of my personal story.

We’ll cover:

• Joy as the cornerstone of your business

• Finding your unique path

• My big Why 

☞ Grab the calculator here: https://www.amberdugger.com/calculator 

🔥Get on the waitlist for our next master class here: https://www.amberdugger.com/masterclass